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Wiener Prater




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VR Ghost Train: The Clown

The Clown is Austria's first VR ghost train in the Vienna Prater.

Location: Google

About the client

The Vienna Prater attracts visitors with over 250 attractions for children, young people and adults. Adventure, tradition and Viennese charm at the same time.
We were commissioned by a family of showmen to create this unique VR attraction in the Prater.

The Challenge

Vienna’s legendary amusement park Prater wanted to become the first in Austria to include a virtual reality experience within the amusement park context. Their wish was to create an experience that would preserve and transmit the essence of both the Prater and the city of Vienna while offering visitors a new and original form of entertainment.

The Solution

We created The Clown, Austria’s first VR ghost train. As part of the ride, users sit in horror-themed wagons, strap on virtual reality headsets along with headphones, and while they’re waiting for the cart to move they meet a virtual clown who runs and jumps around, eagerly waiting to interact with them. The ride starts by entering an indoor railed room. Once inside, users relive the gruesome tale of a once-happy family, which unveils itself following the twists and turns of the physical feedback of the wagon. The Clown combines live action with 3D animation and was produced in four days of shooting in three different locations: a long-gone out-of-service ‘Fleischerei’ (butcher’s), which preserved most of the tools and structure of the original meat processing facility, a 130-year-old villa, and a professional film studio.

The Result

The Clown became Austria’s first virtual reality ghost train (Geisterbahn), which led to great media coverage. As the first one of its kind, The Clown opened a completely new form of amusement park entertainment in Vienna that combines film, audience interaction, and theatrical elements: The Clown.

In the press

Prater: Virtuelle Clowns zum Fürchten -, 02.06.2019

Österreichs erste VR-Geisterbahn -, 01.10.2018

Geisterbahn lehrt Prater-Besuchern mit Virtual Reality das Fürchten -, 06.08.2018

Familiensache: Der Wiener Prater -, 11.06.2018

Horror-Clown schockt jetzt im Wiener, 10.06.2018

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