The advertising agency Warda, together with Viennese PR agency Ecker & Partner created a campaign called Every Can Counts (Jede Dose Zählt) which aimed to familiarize young people with a proper system of waste sorting and recycling. Given the level of engagement that VR has amongst this target audience, they decided to include a virtual reality experience in their project.
For the Jede Dose Zählt campaign, we created a virtual reality game through which players could learn about the value of aluminum as a raw material and gain knowledge about proper waste recycling disposal systems. Fun, colorful, and set in the iconic Schwarzenbergplatz of Vienna, the objective of the game was simple –players had to throw cans into recycling containers, getting different points depending on the level of difficulty of each target.
Jede Dose Zählt was successfully and frequently used at music festivals, sports events, and roadshows and caught the attention of teenagers, as well as people of all ages, all trying to surpass each other on the game’s high score board.