For the worldwide unique real estate project "HoHo Vienna", a VR visualization of the building was designed for advertising purposes in order to show different areas of the building virtually even before the start of construction.
About the client
Kerbler Holding GmbH holds stakes in companies in various sectors at a national and international level, with the real estate business being the main focus.
“The VR tour vrisch created for us was a hit at appointments, congresses, and visits by international delegations. Thanks to vrisch we were not only pioneering with the wooden tower of our times (Hoho) but also with the implementation of VR.”
—Romana Hoffmann, Communication, Kerbler Holding GmbH
Vienna-based investment company Kerbler Holding GmbH makes cross-industry investments in various lines of business. One of them is the development of the unique-in-the-world HoHo Vienna, the world's tallest wooden skyscraper. For this endeavor they needed a commercial tool that could be used to display the look and feel of the building before it was built in order to encourage sales.
Based on Hoho’s architectural blueprints, we created a real-time rendered interactive VR visualization of the building, including sample offices, common areas, and surroundings. In this experience, viewers were able to teleport themselves into different areas of the building and explore Hoho’s look and feel, enjoy the view out the window and take a sneak peek at what the landscape of the actual physical area would look like once the project was completed. By using room-scale tracking technology, viewers were able to walk around the rooms as though they were actually walking inside the finished building.
Due to the high success and level of realism of the VR experience, Kerbler holding was asked to include the HoHo project as part of a 6-month exhibition at the Architectural Museum of Vienna (Architekturzentrum Wien), in which architects, students, and enthusiasts from all over the world had the chance to try the experience for themselves and learn about the building.
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