Challenge: The Austrian Armed Forces (Bundesheer) is Austria’s central military organization responsible for the country’s defense. Its primary missions are the protection of institutions and democratic freedoms of Austrian citizens, as well as maintaining order and security inside the country and, especially, rendering assistance during catastrophes and disasters of exceptional magnitude.
The need of the Bundesheer for this project was to create a visual tool to illustrate their involvement in each of their assigned missions for people to have an accurate idea of the duties and responsibilities of the Austrian Army, thus deciding to actively support it.
Solution: Each Defense institution focuses on missions of different nature depending on the priorities of the country they belong to. Austria is no exception. This is the reason why we decided to showcase the Austrian Army’s particular missions for viewers to learn about the specific focus of each of these assignments by a series of 360º VR video episodes, each displaying an exciting mission in which they can be part of instead of being passive spectators. Each video would also serve as an introductory training tool for new soldiers, also working as a recruitment tool for potential candidates
Results: Due to the high success of the videos, the Austrian Armed Forces decided to commission a second set of episodes showcasing more of their missions. Moreover, the implementation of the 360º VR format proved to be an effective channel for boosting the response of viewers to the message intended to communicate, providing a considerable increase in booth visits during fairs and events, as well as a higher engagement level from younger audiences.
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