Challenge: The Austrian Armed Forces (Bundesheer) is Austria’s central military organization responsible for the country’s defense. Its primary missions are the protection of institutions and democratic freedoms of Austrian citizens, as well as maintaining order and security inside the country and, especially, rendering assistance during catastrophes and disasters of exceptional magnitude.
The need of the Bundesheer for this project was to create a visual tool to illustrate their involvement in each of their assigned missions for people to have an accurate idea of the duties and responsibilities of the Austrian Army, thus deciding to actively support it.
Solution: Using the immersive power of 360º VR videos, we were commissioned to demonstrate some of Bundesheer’s primary missions, aiming to explain the involvement and procedures of the Austrian Armed Forces on each of these cases, also setting the viewer as a participant of these missions. The video would also serve as an introductory training tool for new soldiers, and also work as a recruitment tool for potential candidates.
Results: Due to the high success of the previous three videos we created for this campaign, we were commissioned to create a fourth episode (this one), with which we could showcase missions with a higher degree of complexity and tougher environmental conditions. The result of keep creating extra episodes was based on the audience’s demand for seeing more examples of missions because of how engaged they felt while experiencing them.
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